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Avoid unnecessary design, including 3D charts, ornamental illustrations or extraneous elements. Research suggests that a simple design is more likely to attract the user as compared to a flashy & cluttered one.Keep significant negative space. When there is too much information in a layout, messaging becomes cluttered & incoherent. It is important to provide enough breathing space for the content & visuals to look inviting & easy to read. Industry experts suggest that the most popular social media websites leave more than 50% area as negative space.

Use call outs sparingly. They should only be used to highlight the most vital bits of information. Using too many callouts can be risky business as it will eventually tire the user, leaving him disinterested to go through the rest of the information.Have we missed out on any other rules in creating effective digital communications design? Or would you like to know more about a specific aspect? Let us know by leaving your comments below.

The Oscars are just around the corner & we thought this would be the right time to take a look at the Best Animated Feature Film nominees for the year.This year the Oscars are featuring animated films that are not from the big studios, but have the potential to give them a run for their money. So let’s take a look at the nominations this year & why or why not could they take the coveted honour home.

Disney has always held a special place at the Oscars. Its latest offering, Big Hero 6, features a cute, inflatable robot, Baymax, who teams up with unlikely characters to form a band of high-tech heroes.Oscar hit: Will Big Hero 6 continue Disney’s winning streak after Frozen last year? There is a high chance, with Oscar having shown a preference for stories of caring robots in the past (remember Wall-E in 2008?).Oscar miss: Having lost at the Golden Globe, the Annie Awards & the BAFTAs this year, Big Hero 6 stand in the face of a huge challenge at the Oscars.

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